Through assessment,
determine a person's "style" which, when aggregated, presents an
overall profile of the target audience categorized by those who:
·
Drive Change
·
Enable Change
·
Are Hesitant Toward Change
·
Resist Change
Within each of
these "styles", further identify unique "groups" or
clusters. For example there are three groups within Drive, five
groups within Enable, etc. For each "group" identify the
key characteristics of behavior, including:
·
What they are skilled at
·
What they have
difficulties with
·
How they will contribute
·
What their needs are
·
How they will behave when
their needs are not met
